Why house hunters are ‘keen for green’

When it comes to house hunting – whether it’s a place to rent or to buy – our priorities are generally consistent – budget, location, transport links, local amenities and space both indoors and outside. It’s fair to say that essentially, we all want a comfortable home in the right place, and increasingly now we’re after one that’s sustainable and affordable to heat.

We carried out research1 with people aged between 16 and 56 years to understand what they look for when viewing properties – what matters to them, what they’d be willing to pay extra for and what would make them walk away from a potential new home. 

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